Overview
The brand new visuals focuses on the use of the features such as linear gradient patterned backgrounds, the use of real human representation/images integrated with illustrated elements or typography and bold font weight for all primary text and the introduction of repetitive styled type to depict movement which speaks to the brand tagline “What’s your money move”
Services
Brand Identity
Tools
Adobe Illustrator
Adobe Photoshop
Figma
Year
2023
Yellow Card Rebrand
The largest and first licensed Stablecoin on/off ramp in Africa. They provide secure and cost-effective methods to buy and sell USDT, USDC, and PYUSD via your local currency directly, and through their Payments API. The concept of this rebrand is to position Yellow Card as a partner in its customer’s journey to meeting their financial goals and to humanise the brand.
Services
Brand Identity
Tools
Adobe Illustrator
Adobe Photoshop
Figma
Year
2023
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